What should an SEO team store in Glen?

Durable strategy and history: target keyword clusters, internal-linking and canonical decisions, audit findings and fixes, experiment results, and the effects of past algorithm updates, anything an agent should not have to rediscover.

How do SEO agents and tools connect to Glen?

Glen is a standard MCP server. Connect it as an MCP tool in your agents and editors, authenticate over OAuth or an API key, and the whole team reads and writes one shared store.

Shared memory for SEO specialists

SEO runs on context that is painfully easy to scatter: which keywords you already targeted, the internal-linking decisions you made last quarter, why a page was deindexed and how you fixed it, the experiments that moved rankings and the ones that did not. When you start using AI agents for keyword research, content briefs, audits, and reporting, each agent typically starts blank, so it re-suggests keywords you abandoned and forgets the playbook that works for your site. Glen, shared memory for AI agents, gives your SEO agents and team a durable, org-scoped memory layer over MCP, so the strategy and history live in one place every agent can read and write.

With Glen connected as an MCP tool, an SEO agent calls one tool that both retrieves relevant long-term context, your target clusters, past audit findings, the canonical and redirect decisions, what each algorithm update did to you, and records new facts as work happens. A content-brief agent reads which angles you already own before proposing more; an audit agent writes down the issue it found and the fix you chose so the next audit does not flag it again. Your accumulated SEO knowledge stops living in a sprawl of spreadsheets and Slack threads and starts informing every agent run.

Because Glen is org-scoped, that memory is shared across every agent and every person on the SEO team, and across the writers and developers who touch the same pages, rather than locked in one tool. The keyword strategy one agent learns is available to the reporting agent, the content agent, and a teammate working in Claude Code or Cursor. That is the part ad-hoc docs do not give you: a single, durable source of truth that outlives any one project and is shared across people and tools. And because Glen is a standard MCP server, the same memory your SEO agents write is readable from any MCP client, so research, content, and technical fixes all draw on the same history. You wire it in once over OAuth or an API key and let your SEO institutional memory compound.

FAQ

What should an SEO team store in Glen?: Durable strategy and history: target keyword clusters, internal-linking and canonical decisions, audit findings and fixes, experiment results, and the effects of past algorithm updates, anything an agent should not have to rediscover.
How do SEO agents and tools connect to Glen?: Glen is a standard MCP server. Connect it as an MCP tool in your agents and editors, authenticate over OAuth or an API key, and the whole team reads and writes one shared store.